The debate over advertising agency compensation continues, despite the fact that there is no standard model of compensation and no consensus on how much an agency should charge clients. Depending on the circumstances, agencies may charge a commission rate of 15 percent or more of the media bill, project-based pricing, time and material, or a combination of all of these. The following is a brief description of the most common types of agency compensation. Let’s start with the classic 15% commission rate web series review
The standard commission rate for media placement is 15%. Other common commission rates are 17.5 percent or more. The higher the rate, the greater the percentage of your advertising budget that the agency will earn. It is also important to remember that advertising agencies may receive other payments for services beyond the media buy, which is why it is so important to compare the rates for different services. A good rule of thumb is to pay the highest advertising agency a smaller percentage than you’d pay for the same services elsewhere koiusa
While the traditional 15% media commission remains the standard for media deals, other compensation models are slowly gaining ground. For example, General Motors started moving away from the traditional commission detectmind structure and adopted a “performance-based” system, which rewards advertising agencies based on the amount of work they generate for their clients. Ultimately, the economic downturn of 2008 led to the paradigm shift, with the adoption of fee-based structures and the resulting decrease in advertising agency commission rates tv bucetas.